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Are you looking for brand ambassadors?
Do you know what the experience of working for your brand is?
How does your recruitment process reflect on your brand? How is the engagement with your brand rated against your competitors’ rankings?
To get that perspective, you need an Employer Branding Audit.
Your employer brand is your organization’s reputation as an employer. It encompasses everything you do to position your organization as an Employer of Choice.
Building a solid Employer Brand will enable you to attract and retain talent more efficiently.
Conducting an E.B.A. is a helpful way towards making this happen.
An Employer Branding Audit will help you identify and correct the gaps between the way your company presents itself and how candidates
and employees perceive it.
Evaluation of the offerings and values that positively influence your organization’s stakeholders
Depiction of candidates’ perception of your organisation
Measurement of your career site and ATS user-friendliness & effectiveness
Assessment of the efficiency of your promotional and attraction tools
8-10 weeks
The Limited Scope Audit is defined as an audit focused on:
• Checking the online presence
• Career site’s content
• Candidate Experience process
• Channel Effectiveness
• Industry Benchmarking
• First batch of recommendations
20-22 weeks
Following the LSA, the Full Scope Audit is a thorough analysis to point out a clear view of the organization, focused on:
• Internal Stakeholders
• External Stakeholders
• Social Listening application about the industry benchmarking
• Strategic Plan & Actionable Items
6-8 weeks
A service/tool evaluating one industry's Employer Branding trends and tactics. We analyze a variety of companies per industry or customize it based on customer requirements.
• Employee Value Proposition
• Career Site
• Channel Effectiveness
• Candidate Experience
• Industry Benchmarking
• Recommendations
• Data Analysis & Action Plan
• Setting KPIs
• Identify stakeholders involved (internal – external)
• Define internal/external communication process
• Review Internal / External stakeholders surveys
• Running & Monitoring Audit
• Results analysis
• Report generation
• KPIs analysis
• Results presentation
• Actionable Items
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