product.EBA

Employer Branding Audit

Are you looking for brand ambassadors? Do you know what the experience of working for your brand is? How does your recruitment process reflect on your brand? To get that perspective, you need an Employer Branding Audit.

Employer Branding Audit

Are you looking for brand ambassadors?
Do you know what the experience of working for your brand is?
How does your recruitment process reflect on your brand? How is the engagement with your brand rated against your competitors’ rankings?
To get that perspective, you need an Employer Branding Audit.

Employer branding

Definition

Your employer brand is your organization’s reputation as an employer. It encompasses everything you do to position your organization as an Employer of Choice.

Building a solid Employer Brand will enable you to attract and retain talent more efficiently.
Conducting an E.B.A. is a helpful way towards making this happen.

Employer Branding Audit

The journey

Purpose

An Employer Branding Audit will help you identify and correct the gaps between the way your company presents itself and how candidates
and employees perceive it.

Process

Our auditors will conduct a thorough internal and external Audit, combined with a deep analysis of your organization’s industry, in a period of 22 weeks.

Result

You will have access to a set of comprehensive diagnostics which will clarify strengths and pain points, industry positioning, and strategic, actionable items to distinguish yourself from your competition for talent.

what it is

Where we focus on?

Employee value proposition

Evaluation of the offerings and values that positively influence your organization’s stakeholders

Candidate experience

Depiction of candidates’ perception of your organisation

career site &
ats

Measurement of your career site and ATS user-friendliness & effectiveness

channel effectiveness

Assessment of the efficiency of your promotional and attraction tools

What we offer

Our Services

Limited
Scope Audit


8-10 weeks
The Limited Scope Audit is defined as an audit focused on:
• Checking the online presence
• Career site’s content
• Candidate Experience process
• Channel Effectiveness
• Industry Benchmarking
• First batch of recommendations

Full
Scope Audit


20-22 weeks
Following the LSA, the Full Scope Audit is a thorough analysis to point out a clear view of the organization, focused on:
• Internal Stakeholders
• External Stakeholders
• Social Listening application about the industry benchmarking
• Strategic Plan & Actionable Items

Industry
Benchmarking


6-8 weeks
A service/tool evaluating one industry's Employer Branding trends and tactics. We analyze a variety of companies per industry or customize it based on customer requirements.
• Employee Value Proposition
• Career Site
• Channel Effectiveness
• Candidate Experience

Full Scope Audit

Timeline

1. Conduct Limited Scope Audit

• Industry Benchmarking
• Recommendations

8th-10th week

2. Review & Assess Results

• Data Analysis & Action Plan
• Setting KPIs

11th-12th week

3. Define Stakeholders

• Identify stakeholders involved (internal – external)
• Define internal/external communication process

12th-13th week

4. Review & Finalize Check-points Set

• Review Internal / External stakeholders surveys

14th-15th week

5. Launch & Monitor Process

• Running & Monitoring Audit
• Results analysis

16th-19th week

6. Reporting

• Report generation
• KPIs analysis

20th-21st week

7. Audit Results

• Results presentation
• Actionable Items

22nd week

Your Path towards being an Employer of Choice starts here. Ready to be enlightened?

drop us a line and keep in touch

Your path towards being an Employer of Choice starts here.
Ready to be
enlightened?

lets.talk