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Statistical Sample: 86 companies – Time Period: January – March 2024 

employee value proposition (evp)

Employee Value Proposition is the promise you make as an Employer to your employees in return for their commitment.
evp
Your EVP is the core of your Employer Brand and should characterize the substance of your organization and the reason why it is unique.
66 out of 86 include their Vision
0%
58 out of 86 include their Values
0%
62 out of 86 refer to Development Opportunities
0%
38 out of 86 display their Working Lifestyle
0%

Channel effectiveness

The research was conducted on Job Boards and Social Media. These channels are tools that Employers can use to advertise their job openings.
Only 9.3%

Meaning, 8 out of 86 companies have a page or
a social media account dedicated to Human Resources.

Top 3 Job Boards (companies’ choice)

Top 3 Job Boards (candidates’ choice)

CAREER SITE

Most of the retail companies we examined have a career site. The main area of focus was based on whether the career site is bilingual, the information included about the company, the hiring process, the corporate/people videos, the content of the job postings and the option to address their CV on a Job Alert section.
CAREER SITE
83.7%

of the companies own a career site (72 out of 86).

15.3%

of the companies have a “Job Alert” button
on their career site (11 out of 72).

Statistics about the 72 companies who own a career site:

Linked to corporate page: 70/72
0%
Bilingual career site: 26/72
0%

CANDIDATE EXPERIENCE

A mystery candidate profile was created and completed the application process from the beginning (searching for career opportunities) until the end (submitting the application).

Talent Pool

40.7%
have a Talent Pool section (35 out of 86)
  • 17 out of 35 responded with an automated email

Job Openings

59.3%
have a Job Openings section (51 out of 86)
  • 36 out of 51 responded with an automated email

Application via mobile

Statistics about the 72 companies who own a career site:

90.3%

65/72 have a Mobile-Friendly career site

36.1%

26/72 have a highly Mobile-Optimized career site

Candidate Survey

We conducted a survey to 1805 employees and potential candidates of the Retail Industry in order to capture the true elements of Employer Branding that have an impact on a Candidate’s decision towards their next Employer.

We hereby present some of the main facts the survey revealed:

Main Facts

Diversity & Inclusion

53.8% of the participants stated that it is important for
them to know that the workforce of the company includes people with disabilities.

1

2

Job seekers’ habits

Candidates look for job positions on:
Job Boards (76%)
Reference from a friend/colleague (67.6%)
Social Media (43.2%)
Career Sites (41.7%)

TOP 3 Reasons why to feel satisfied with the current Employer:

Compensation (53.8%)
Job Security (48.5%)
Feeling appreciated (33.4%)

3

4

TOP 3 Reasons why to leave a company:

Poor Working Environment (69.7%)
Low Wages (63.1%)
Lack of Work Life Balance (34.1%)

Employer Branding

The majority of the potential candidates stated that it is unlikely that they apply for a company that has a bad reputation about: working environment 73.9%, wages and benefits 73.7%, career & development opportunities 58.9%.

5

Candidate Survey

We conducted a survey to 419 employees and potential candidates of the Retail Industry in order to capture the true elements of Employer Branding that have an impact on a Candidate’s decision towards their next Employer.
We hereby present some of the main facts the survey revealed:

Main Facts

1

Working model (remote working)

58.51% of the candidates work on-site while 24.9% do not have the option to work remotely (18.26% are not willing to work remotely while 17.84% are willing to work fully remotely).

2

Diversity & Inclusion

35.1% of the participants stated that it is important for
them to know that the workforce of the company includes people with disabilities and 25.8% of them stated the importance of the LGBTQ+ community inclusion.

3

Job seekers’ habits

Candidates look for job positions on:
Job Boards (83.72%)
Social Media (52.16%)
Career Sites (57.81%)

4

TOP 3 Reasons why to feel satisfied with the current Employer:

Feeling appreciated (68.09%)
Job Security (66.45%)
Development Opportunities (50.66%)

5

TOP 3 Reasons why to leave a company:

Working Environment (80%)
Lack of Benefits (68%)
Work-life Balance (49%)

6

Employer Branding

The majority of the potential candidates stated that it is unlikely that they apply for a company that has a bad reputation about their products (45.39%) as well as about the way they treat their employees (65.56%).
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