Statistical Sample: 27 companies – Time Period: April – May 2022
employee value proposition (evp)
Employee Value Proposition is the promise you make as an Employer to your employees in return for their commitment.
Your EVP is the core of your Employer Brand and should characterize the substance of your organization and the reason why it is unique.
Channel effectiveness
The research was conducted on Job Boards and Social Media. These channels are tools that Employers can use to advertise their job openings.
Meaning, 3 out of 27 companies have a page or
a social media account dedicated to Human Resources.
Top 3 Job Boards (companies’ choice)
Top 3 Job Boards (candidates’ choice)
CAREER SITE
Most of the retail companies we examined have a career site. The main area of focus was based on whether the career site is bilingual, the information included about the company, the hiring process, the corporate/people videos, the content of the job postings and the option to address their CV on a Job Alert section.
of the companies own a career site (25 out of 27).
of the companies have a “Job Alert” button
on their career site (5 out of 27).
on their career site (5 out of 27).
Statistics about the 25 companies who own a career site:
CANDIDATE EXPERIENCE
A mystery candidate profile was created and completed the application process from the beginning (searching for career opportunities) until the end (submitting the application).
Talent Pool
have a Talent Pool section (11 out of 27)
- 5 out of 11 responded with an automated email
- 0 out of 5 followed up with a personalized email
Job Openings
have a Job Openings section
(22 out of 27)
- 13 out of 21* responded with an automated email
- 10 out of 13 followed-up with a personalized email
*1 out of 22 did not have available job openings during the period of our research, so our Mystery Candidate applied to 21 companies.
Application via mobile
Statistics about the 25 companies who own a career site:
24/25 have a Mobile-Friendly career site
13/25 have a Mobile-Optimized career site
Candidate Survey
We conducted a survey to 419 employees and potential candidates of the Retail Industry in order to capture the true elements of Employer Branding that have an impact on a Candidate’s decision towards their next Employer.
We hereby present some of the main facts the survey revealed:
Main Facts
1
Working model (remote working)
58.51% of the candidates work on-site while 24.9% do not have the option to work remotely (18.26% are not willing to work remotely while 17.84% are willing to work fully remotely).
Diversity & Inclusion
35.1% of the participants stated that it is important for
them to know that the workforce of the company includes people with disabilities and 25.8% of them stated the importance of the LGBTQ+ community inclusion.
2
3
Job seekers’ habits
Candidates look for job positions on:
TOP 3 Reasons why to feel satisfied with the current Employer:
4
5
TOP 3 Reasons why to leave a company:
Employer Branding
The majority of the potential candidates stated that it is unlikely that they apply for a company that has a bad reputation about their products (45.39%) as well as about the way they treat their employees (65.56%).
6
Candidate Survey
We conducted a survey to 419 employees and potential candidates of the Retail Industry in order to capture the true elements of Employer Branding that have an impact on a Candidate’s decision towards their next Employer.
We hereby present some of the main facts the survey revealed:
Main Facts
1
Working model (remote working)
58.51% of the candidates work on-site while 24.9% do not have the option to work remotely (18.26% are not willing to work remotely while 17.84% are willing to work fully remotely).
2
Diversity & Inclusion
35.1% of the participants stated that it is important for
them to know that the workforce of the company includes people with disabilities and 25.8% of them stated the importance of the LGBTQ+ community inclusion.
3
Job seekers’ habits
Candidates look for job positions on:
4
TOP 3 Reasons why to feel satisfied with the current Employer:
5
TOP 3 Reasons why to leave a company:
6
Employer Branding
The majority of the potential candidates stated that it is unlikely that they apply for a company that has a bad reputation about their products (45.39%) as well as about the way they treat their employees (65.56%).
