Tech Industry Benchmarking

Statistical Sample: 78 companies – Time Period: April – June 2024

Tech Industry Benchmarking

employee value proposition (evp)

Employee Value Proposition is the promise you make as an Employer to your employees in return for their commitment.

Your EVP is the core of your Employer Brand and should characterize the substance of your organization and the reason why it is unique.

59 out of 78 include their Vision

48 out of 78 present their Benefits

58 out of 78 refer to Development Opportunities

65 out of 78 display their Working Lifestyle

Channel effectiveness

The research was conducted on Job Boards, Social Media and Glassdoor. These channels are tools that Employers can use to advertise their job openings and be reviewed by Candidates.

65.8%

48 out of 73 companies have a “Good” rating on Glassdoor.

Only 17.9%

Meaning, 14 out of 78 companies have a page or a social media account dedicated to Human Resources.

CAREER SITE

Most of the tech companies we examined have a career site. The main area of focus was based on whether the career site is bilingual, the information included about the company, the hiring process, the corporate/people videos, the content of the job postings and the option to address their CV on a Job Alert section.

100%

of the companies own a career site (78 out of 78).

21.8%

of the companies have a “Job Alert” button on their career site (17 out of 78).

Statistics about the 78 companies with a career site:

Hiring Process

Bilingual career site: 35/78

CANDIDATE EXPERIENCE

A mystery candidate profile was created and completed the application process from the beginning (searching for career opportunities) until the end (submitting the application).

Talent Pool

46.2%

have a Talent Pool section (36 out of 78)

Job Openings

96.2%

have a Job Openings section (75 out of 78)

Application via mobile

Statistics about the 78 companies who own a career site:

85.9%

67 out of 78 companies present their available Job Openings in their Corporate/Career Site.

100%

67 out of 67 companies allow the Candidate to apple via mobile.

Candidate Survey

We conducted a survey to 1975 employees and potential candidates of the Tech Industry in order to capture the true elements of Employer Branding that have an impact on a Candidate’s decision towards their next Employer.

We hereby present some of the main facts the survey revealed:

Main Facts

1

Working model (remote working)

90.4% of candidates prefer to work either in a hybrid or exclusively remote model

Job Seeker's Habits

82.2% of participants emphasized that, when seeking employment, their primary recourse is to Job Boards.

2

3

Job seekers’ top challenges

Insufficient information about the company's job positions (55.5%)

Insufficient information about progression to next stages, even when they have progressed to the Interview stage (53.6%)

Top reasons to feel satisfied with current Employer

Satisfactory Compensation (48.1%)

Job Security (41.1%)

4

5

Top reasons to leave a company:

Low wages (60.9%)

Poor Working Environment (60.3%)

Employer Branding

The majority of the participants stated that it is unlikely to apply for a company that has a bad reputation about their working environment (76.9%), as well as their wages and benefits (73.3%).

6 Candidate Survey

We conducted a survey to 375 employees and potential candidates of the Tech Industry in order to capture the true elements of Employer Branding that have an impact on a Candidate’s decision towards their next Employer.

We hereby present some of the main facts the survey revealed:

Main Facts

1

Working model (remote working)

66.3% of the participants work either remotely or in a hybrid model, while 24.9% of them do not have the option to work remotely.

2

Diversity & Inclusion

35.1% of the participants stated that it is important for them to know that the workforce of the company includes people with disabilities and 25.8% of them stated the importance of the LGBTQ+ community inclusion.

3

Job seekers’ habits

Candidates look for job positions:

on Job Boards (83.2%)

from friends' or colleagues' references (60.82%)

4

TOP 3 Reasons why to feel satisfied with the current Employer:

Feeling appreciated (70.10%)

Job Security (66.32%)

Development Opportunities (60.82%)

5

TOP 3 Reasons why to leave a company:

Working Environment (79%)

Lack of Benefits (68%)

Compensation (67%)

6

Employer Branding

The majority of the participants stated that it is unlikely to apply for a company that has a bad reputation about their products (42.7%) as well as about the way they treat their employees (65.7%).