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Statistical Sample: 62 companies – Time Period: April – May 2022

employee value proposition (evp)

Employee Value Proposition is the promise you make as an Employer to your employees in return for their commitment.
evp
Your EVP is the core of your Employer Brand and should characterize the substance of your organization and the reason why it is unique.
56 out of 62 include their Vision
0%
41 out of 62 include their Values
0%
52 out of 62 refer to Development Opportunities
0%
36 out of 62 display their Working Lifestyle
0%

Channel effectiveness

The research was conducted on Job Boards and Social Media. These channels are tools that Employers can use to advertise their job openings.
Only 4.8%
Meaning, 3 out of 62 companies have a page or a social media account dedicated to Human Resources.
Top 3 Job Boards (companies’ choice)
Top 3 Job Boards (candidates’ choice)

CAREER SITE

Most of the tech companies we examined have a career site. The main area of focus was based on whether the career site is bilingual, the information included about the company, the hiring process, the corporate/people videos, the content of the job postings and the option to address their CV on a Job Alert section.
CAREER SITE
96.8%
of the companies own a career site (60 out of 62).
17.8%
of the companies have a “Job Alert” button on their career site (11 out of 62).

Statistics about the 60 companies with a career site:

Career site tab (homepage): 50/60
0%
Bilingual career site: 21/60
0%
Corporate / People videos: 21/60
0%

CANDIDATE EXPERIENCE

A mystery candidate profile was created and completed the application process from the beginning (searching for career opportunities) until the end (submitting the application).

Talent Pool

37%
have a Talent Pool section (23 out of 62)
  • 15 out of 23 responded with an automated email
  • 0 out of 15 followed-up with a personalized email

Job Openings

85.5%
have a Job Openings section (53 out of 62)
  • 35 out of 48 responded with an automated email
  • 10 out of 13 followed-up with a personalized email
*5 out of 53 did not have available job openings during the period of our research, so our Mystery Candidate applied to 48 companies.

Application via mobile

Statistics about the 60 companies who own a career site:
100%
60/60 have a Mobile-Friendly career site
91.7%
55/60 have a Mobile-Optimized career site

Candidate Survey

We conducted a survey to 375 employees and potential candidates of the Tech Industry in order to capture the true elements of Employer Branding that have an impact on a Candidate’s decision towards their next Employer.

We hereby present some of the main facts the survey revealed:

Main Facts

1

Working model (remote working)

66.3% of the participants work either remotely or in a hybrid model, while 24.9% of them do not have the option to work remotely.

Diversity & Inclusion

35.1% of the participants stated that it is important for them to know that the workforce of the company includes people with disabilities and 25.8% of them stated the importance of the LGBTQ+ community inclusion.

2

3

Job seekers’ habits

Candidates look for job positions:
on Job Boards (83.2%)
from friends' or colleagues' references (60.82%)

TOP 3 Reasons why to feel satisfied with the current Employer:

Feeling appreciated (70.10%)
Job Security (66.32%)
Development Opportunities (60.82%)

4

5

TOP 3 Reasons why to leave a company:

Working Environment (79%)
Lack of Benefits (68%)
Compensation (67%)

Employer Branding

The majority of the participants stated that it is unlikely to apply for a company that has a bad reputation about their products (42.7%) as well as about the way they treat their employees (65.7%).

6

Candidate Survey

We conducted a survey to 375 employees and potential candidates of the Tech Industry in order to capture the true elements of Employer Branding that have an impact on a Candidate’s decision towards their next Employer.

We hereby present some of the main facts the survey revealed:

Main Facts

1

Working model (remote working)

66.3% of the participants work either remotely or in a hybrid model, while 24.9% of them do not have the option to work remotely.

2

Diversity & Inclusion

35.1% of the participants stated that it is important for them to know that the workforce of the company includes people with disabilities and 25.8% of them stated the importance of the LGBTQ+ community inclusion.

3

Job seekers’ habits

Candidates look for job positions:
on Job Boards (83.2%)
from friends' or colleagues' references (60.82%)

4

TOP 3 Reasons why to feel satisfied with the current Employer:

Feeling appreciated (70.10%)
Job Security (66.32%)
Development Opportunities (60.82%)

5

TOP 3 Reasons why to leave a company:

Working Environment (79%)
Lack of Benefits (68%)
Compensation (67%)

6

Employer Branding

The majority of the participants stated that it is unlikely to apply for a company that has a bad reputation about their products (42.7%) as well as about the way they treat their employees (65.7%).

Enhance your Employer Brand

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