The Employer Branding Audit team of kariera.gr performed a benchmarking audit of the tech industry targeting 65 companies. We have separated these companies into two big categories: B2B / Business-to-Business services (37 out of the 62 companies) and B2C / Business-to-Consumer services (28 out of the 62 companies). The auditing procedure was completed with respect to external research conducted on the Employer’s company and career site, as well as the candidate experience starting from job-hunting to receiving feedback from the Employer regarding the application.
Through the Tech Industry Benchmarking we aimed to review and measure data gathered among similar targeted businesses from that specific labor sector. In this case, the industry benchmarking was implemented to determine how the targeted companies perform towards the tech industry.
The outcome of the Industry Benchmarking is the result of the collection, analysis and comparison of data from 62 tech companies. We categorized them in 5 Sub-Industries: Information & Technology Services, Computer Software, Internet, Financial Services and Entertainment.
Employee Value Proposition is the promise you make as an employer to your employees in return for their commitment. This promise entails the sum of all the benefits and rewards employees receive from the organization they work for. Pawar and Charak (2015) define the EVP as the one of a kind arrangement of benefits an employee gets consequently for the skills, capabilities, and experience they convey to an organization. Your EVP is the core of your Employer Brand and should characterize the substance of your organization and why it is unique.
The research was conducted on Job Boards and Social Media. We categorize these channels as tools that employers can use to advertise their job openings. We examined the presence of these 65 companies in the following Job Boards: kariera.gr, Skywalker, Indeed, JobFind, CollegeLink and we included in our research LinkedIn too. We observed that 3 of them are the most preferred among the tech industry.
Additionally, we examined the following social media channels: LinkedIn, Facebook, Instagram, Twitter, YouTube and TikTok to find out whether the companies use them to promote their vacancies or share content regarding their Human Resources. Most companies tend to capitalize 3 of them with valuable content.
A significant amount of the tech companies that we examined have a career site. The main area of focus was based on whether the pages include information about the company, the hiring process, the bilinguality of the career site, corporate/people videos, job postings’ content and the option to address their CV on a Job Alert section.
The candidate experience was examined through the hiring process each company has set for the candidates. A mystery candidate profile was created and completed the application process from the beginning (searching for career opportunities) until the end (submitting the application). The Mystery Candidate applied to Job Openings and completed the “Join the Talent Pool” process or whichever of the options the employer’s career site was offering. Also, we examined if the career site is mobile friendly and optimized; most of the companies have a mobile friendly career site, but less than half of them are optimized.
We examined 28 out of 62 companies who offer the candidates the option to join their Talent Pool. The Mystery Candidate applied to each one of them and documented the required steps and fields until the submission as well as if there was any response from the companies.
We examined the companies that include a Job Openings section on their career site as well as the content they share in their open vacancies. Most of the companies (51 out of 62) include Job Openings on their career site and the Mystery Candidate applied to each one of them in order to evaluate the required steps and fields until the submission as well as the process of communication delivered by each company.
We examined the companies to find out if their career site is mobile friendly*, optimised** or both. Our Mystery Candidate went through the application process and the examination’s conclusion was that all the companies have a mobile-friendly career site, with the majority of them having a mobile-optimized career site.