Statistical Sample: 49 companies – Time Period: October-December 2024

Hospitality Industry Benchmarking

employee value proposition (evp)

Employee Value Proposition is the promise you make as an Employer to your employees in return for their commitment.
evp
Your EVP is the core of your Employer Brand and should characterize the substance of your organization and the reason why it is unique.
43 out of 49 display their Company's information
0%
26 out of 49 include their Benefits
0%
15 out of 49 mention their Teams
0%
7 out of 49 present their Internship Opportunities
0%

Channel effectiveness

The research was conducted on Job Boards and Social Media. These channels are tools that Employers can use to advertise their job openings.
Only 22.4%

Meaning, 11 out of 49 companies have a page or
a social media account dedicated to Human Resources.

Top 3 Job Boards (companies’ choice)
Skywalker
0%
kariera.gr
0%
Linkedin
0%
Top 3 Job Boards (candidates’ choice)
kariera.gr
0%
Jobfind
0%
Linkedin
0%

CAREER SITE

Most of the hospitality companies we examined have a career site. The main area of focus was based on whether the career site is bilingual, the information included about the company, the hiring process, the corporate/people videos, the content of the job postings and the option to address their CV on a Job Alert section.

CAREER SITE
83%

of the companies own a career site (41 out of 49).

14.3%

of the companies have a “Job Alert” button
on their career site (6 out of 49).

Statistics about the 40 companies who own a career site:

Bilingual career site: 26/49
0%
Presenting hiring process: 3/49
0%

CANDIDATE EXPERIENCE

A mystery candidate profile was created and completed the application process from the beginning (searching for career opportunities) until the end (submitting the application).

Talent Pool

55.1%

have a Talent Pool section (27 out of 49)

Job Openings

71,4%

have a Job Openings section
(35 out of 49)

Application via mobile

Statistics about the 40 companies who own a career site:

Candidate Survey

We conducted a survey to 1739 employees and potential candidates of the Hospitality Industry in order to capture the true elements of Employer Branding that have an impact on a Candidate’s decision towards their next Employer.

We hereby present some of the main facts the survey revealed:

Main Facts

Diversity & Inclusion

60.9% of candidates view a comprehensive corporate wellness program as an important to very important factor when evaluating a company.

1

2

Job seekers’ habits

Candidates look for job positions on:
Job Boards (72.4%)
Reference from a friend/colleague (56.1%)
Linkedin (45.9)

TOP 3 Reasons why to feel satisfied with the current Employer:

Compensation (60%)
Job Security (40.6%)
Feeling appreciated (37%)

3

4

TOP 3 Reasons why to leave a company:

Poor Working Environment (69%)
Low Wages (64.3%)
Lack of Work Life Balance (27.9%)

Employer Branding

A majority express hesitation to apply to an employer with a bad reputation, particularly in areas such as Wages and Benefits (71.5%), Working Environment (68.3%), Services (64.6%), Career and Development Opportunities (59.5%), Work-Life Balance (57.7%), and Employee Management (52.2%)

5