Sample
Industry Benchmarking Overview
What is the Limited Scope Audit?
The Kariera EBA team performed a benchmarking audit of the retail industry targeting 26 companies. The auditing procedure was completed with respect to external research conducted on the Employer’s career site, as well as a first glance on the candidate experience starting from job-hunting to receiving application feedback from the Employer. Through the Retail Industry Benchmarking we aimed to review and measure data gathered regarding the afore-mentioned key points amongst similar targeted businesses from that specific labor sector. the performance of similar businesses. In this specific case, the industry benchmarking was implemented to determine how the targeted companies perform towards the retail industry.
Why is Employer Branding important?
- 75% of the candidates are more likely to apply for a position at a company with active Employer Branding strategy/program.
- 92% of the current employees would consider moving to another company/position if they could get a proposal from a company with a strong brand name.
- A strong employer brand is possible to decrease its cost per hire up to 50%, while a weak employer brand can result in an increase of cost per hire up to 10%.
26 Companies | 3120+ Data points
7 sub-industries: Supermarket, Sporting goods, Apparel & Fashion, Telco, Oil & Energy and Multichannel stores
EVP
Mentioning their Working Lifestyle
19%
EVP
Mentioning their Working Lifestyle
19%
EVP
Mentioning their Working Lifestyle
19%
Audit Period:
December’s Update
EVP
Mentioning their Working Lifestyle
19%
EVP
Mentioning their Working Lifestyle
19%
EVP
Mentioning their Working Lifestyle
19%
Methodology
The outcome of the Industry Benchmarking is the result of the collection, analysis and comparison of data of the 26 retail companies that we examined. We categorized them in 7 Sub-Industries: Supermarket, Sporting goods, Apparel & Fashion, Telco, Oil & Energy and Multichannel stores.
We reviewed the 4 components of the Employer Branding:
EVP
• Project your company’s vision and values through the corporate or career site
• Provision of compensation and benefits that match the candidate’s qualification and expectation
• Inclusion of Development Opportunities (mentoring, training, career paths etc)
• Internship and Graduate programs to create potential young professionals
Candidate Experience
• End-to-end recruitment process that job seekers come across in order to attach their CV or apply to a job opening in each of the 26 retail companies
• A Mystery Candidate profile to investigate in depth the application process
• Examination of application process via Mobile for user-friendliness and optimization
Channel Effectiveness
• Examination of the company’s career site and microsite, as well as it’s participation at any Job Boards ( such as: kariera.gr, Skywalker.gr, Jobfind etc) and LinkedIn
• Research on 6 main social media channels: LinkedIn, Facebook, Instagram, Twitter, Youtube and Tik Tok about online HR presence and display of job opportunities
Career Site
• Evaluation of the career site’s content and structure
• Evaluation of job postings and job descriptions
• Evaluate the career site whether it is Mobile friendly and optimized
