Regarding the B2C companies we noticed that the majority of them (22 out of 28) have available career opportunities on their website. It’s quite important to mention that 77.3% of them offer candidates the space to share a position with a friend or relative, which makes it much easier to increase the number of applications an organization receives. Also, more than half of them (54.5%) have a search option per field / specialty  on their career sites, a factor that helps the candidates to find the position they are interested in faster. Lack of this factor will decrease the overall candidate experience. As for the application process, most companies (81.8%) have 4-9 fields to fill in each application while in most companies the candidate has to follow 4-9 steps till it’s final submission. This could lead the average candidate to drop out of his/her application. Finally, we submitted applications to all these companies through our Mystery Candidate profiles and the majority of them (80%) sent a reply letter to our applicant. This contributes positively to the final experience of the candidate regardless of the result.