Regarding the B2C companies, we noticed that half of them (42.9%) have an active enabler for the candidate to enroll in their Talent Pool. In that way, he/she can stay in touch with the organization for future job opportunities. As for the application process in the company’s Talent Pool, the majority (66.7%) have a relatively short process of 1-3 steps, simplifying the experience of the candidate. At the same time, 4 out of 12 B2C companies either have the candidate complete an average of 4-9 fields before submitting his/her CV. Finally, we submitted an application to all these companies through our Mystery Candidate profiles and only 5 of them (41.6%) answered back with an automated answer while no one replied with a personalized email.