The majority of the B2C companies we researched have social media accounts on at least 3 different platforms. LinkedIn and Facebook are the two most preferred ones, followed by Twitter. Most companies share content on social media daily or frequently but only 7 of them post content (once per 1-2 weeks) about their people, while only 2 B2C companies have a channel dedicated to their HR. We noticed that only 3 companies are using their social media to promote their job openings, while the majority of the B2C companies (67.9% of them) are doing it only on LinkedIn. In that way, candidates who don’t own a LinkedIn account will never have the opportunity to submit their application and be informed of open positions. Last, but not at all least, 30.8% of the B2B companies have never posted anything about their employees.