LinkedIn

36/37

Facebook

33/37

Twitter

28/37

YouΤube

27/37

Instagram

17/37

TikTok

0/37

How often the companies upload new content on their accounts

Frequently (every 1-2 days): 8/37 21.6 %
Occasionally (once per 1-2 weeks): 16/37 43.3 %
Rarely: 10/37 27 %
Never: 2/37 5.4 %
No social media accounts: 1/37 2.7 %

46%

17 out of 37 present their
job openings via
their social media

35.1%

13 out of 37  post their
job openings only on
their LinkedIn account

0%

0 out of 37 companies have a page or social media account dedicated to Human Resources

Posts dedicated on employees on the companies’ social media accounts

(if there is not a HR related social media account)

Frequently (every 1-2 days): 0/37 0 %
Occasionally (once per 1-2 weeks): 16/37 43.3 %
Οnly on LinkedIn account: 5/37 13.5 %
Rarely: 9/37 24.3 %
Never: 6/37 16.2 %
No social media accounts: 1/37 2.7 %

In Conclusion

The majority of the B2B companies we researched have social media accounts on at least 3 different platforms. LinkedIn and Facebook are the two most preferred ones, followed by Twitter and YouTube. Most companies share content on social media daily or frequently but only 16 of them post content (once per 1-2 weeks) about their people, while not even one B2B company has a channel dedicated to their HR. While less than half of them are presenting their job openings via social media, the majority (35.1% of them) is doing it only on LinkedIn. In that way, candidates who don’t own a LinkedIn account will never have the opportunity to submit their application. Last, but not at all least, 1 out of 6 B2B companies have never posted anything about their employees.